Spotlight: Safe365

Mark joined the Business Council in 2024 to get help with connections and scale Safe 365’s growing business in the UAE and Saudi, he has since started to explore Egypt with the support of the MFAT team in Cairo. After growing the health and safety culture business in the UK, through AXA Insurance, Heathrow Airport, London, Luton and Stanstead Airports the GCC was an obvious choice to continue expansion with large scale transport and airport projects in Qatar, Riyadh.

Airports are not the only business verticals that uses Safe 365’s platform. They now have projects in Etihad Rail, Saudi Arabian Rail, dnata, City of London, MOWI, West Midlands Trains and Mercedes. Mark says “the impact on their safety performance and associated business performance has been immense.” To date they are supporting 10,000+ companies across 47 countries.

Last week, Safe 365 were announced as a top 10 finalist in the Airport Innovation Initiative of the Year to be announced in Busan, Korea in November. Mark has said “the most satisfying thing is it is not a safety innovation award, but all of business award so we will be up against everything from AI to mechanical, to baggage automation etc.”

They have also been successful in winning a bid with ACI to implement their safety culture methodology and technology into King Khalid International and Riyadh Airports which will set the cornerstone for their safety culture strategy, continuous improvement, measuring, monitoring and benchmarking. Mark notes “the seriously cool thing is they will become the largest airport globally when they merge with KSIA.”

A bit about the actual business - Safe 365 partners with businesses and takes them on their risk improvement journey. Their purpose is to provide digital tools and services to businesses and authorities to measure, monitor, benchmark and improve safety culture and performance.

Safe365 provides a contemporary and innovative approach to improving safety culture within organisations compared to the marketplace by leveraging technology and digitisation to efficiently measure safety culture, enabling sustainable continuous improvement at both grassroots/tactical and organisational/strategic levels. Their partnership approach empowers GTAA teams to sustainably manage, monitor and improve safety culture rather than embedding a reliance on consultancy.

Mark and the team have been busy in Saudi Arabia commencing procurement processes with Red Sea Global and will be back in Riyadh with GACA this month talking about governance and assurance across their 29 airports, 14 airlines and ground handlers. Mark will also be travelling to Qatar to meet with Hamad International to discuss expansion into QAS and Qatar Airways

after a successful implementation in HIA and its contractor supply chain. He will then travel to Egypt to meet with the Civil Aviation Authority and one of the largest construction companies in the country who have shown interest in the work being done globally.

On a personal note Mark is an avid skier and fly fisherman and takes every opportunity he can to get out in the great NZ outdoors.

It has been my pleasure to support Mark with potential clients in the region, to hear his success story and to bounce ideas around about health and safety culture for the region over the last year. Wishing Mark and the team even greater success in the future and fingers crossed for the Airport Innovation Initiative of the Year Awards in November.

Mark Kidd

Safe 365, Co-Founder