In this issue:

  • Merry Christmas from the NZMEBC.
  • Dubai-based Chapter of NZMEBC formally established.
  • New Zealand partners with Emirates for Expo 2020 Dubai.

  • Background information on Expo 2020 Dubai
  • New Zealand at Expo 2020
  • New Member Profile – Carrfields
  • Special Benefits for NZMEBC Members. 


Merry Christmas from the NZMEBC

Best wishes for the Festive Season from the Chairman and Executive Committee of the NZ-Middle East Business Council.


Dubai-based Chapter of NZMEBC formally established

Dubai-based Chapter of the NZ Middle East Business Council has been formally established with the required number of twenty New Zealand based companies forming the founding chapter.

NZMEBC Executive Committee co-optee Andrew Perrier has been working hard to get the chapter established since his role as an “in market” representative of NZMEBC was established in August.

“There are now a significant number of New Zealand companies operating within the region which have a base in Dubai, and this has allowed us to formalise a relationship with the Dubai Chamber of Commerce.  This will be really important in facilitating access for New Zealand companies to the world of Dubai commerce and I am really pleased that we have been able to bring together at a local level so many New Zealand commercial organisations,” Mr Perrier said.

NZMEBC Chairman Stewart Germann congratulated Mr Perrier on his hard work to bring together the required number of representatives from New Zealand organisations.

“This is something the Council has been working on for some time and it is great to see the traction that Andrew has brought to the task in just a few short months.” Mr Germann said.

Andrew will be reaching out to New Zealand affiliated business contacts in Dubai and the Gulf and his contact details are below:

آندرو بيرير
Andrew Perrier (M.B.A.)

المدير التنفيذي لتطوير الأعمال
Chief Business Development Officer
Almusbah Trading Group

Mobile UAE: + 971 52 8901342

Level 12, Gate Building, Dubai International Financial Centre, P O Box 131622, Dubai, United Arab Emirates


New Zealand partners with Emirates for Expo 2020 Dubai

New Zealand at Expo 2020 has appointed Emirates Flight Catering, part of the Emirates Group, and partners to lead the hospitality and operations for its pavilion at Expo 2020 Dubai. The search is now on for NZ premium food and beverage products.

The announcement was made last week by New Zealand’s Commissioner General to Expo 2020 Dubai, Clayton Kimpton.

“New Zealand’s manaakitanga or warm hospitality is part of what makes us special.  We’re excited to partner with Emirates Flight Catering to share our pavilion experience and New Zealand’s food and beverage with the world at Expo 2020 Dubai,”  said Mr Kimpton.

A 100-seat restaurant within the pavilion will have a relaxed atmosphere, alongside a hosting and entertainment space that will be available to New Zealand companies throughout the six-month Expo.

The new partnership has been welcomed by Saeed Mohammed, Chief Executive Officer, Emirates Flight Catering.

“New Zealand is a high-profile destination and its innovative approach to hospitality will allow us to showcase our expertise in food and beverage and to provide a world-class experience to anyone who visits the pavilion,” he said.

“The opportunity to work alongside New Zealand and its visitors to Expo 2020, a milestone event for the United Arab Emirates, is something we’re incredibly proud of.”

Emirates Flight Catering will visit New Zealand early next year to source food and beverage products from experienced exporters for the pavilion restaurant. Companies interested in participating in Expo 2020 Dubai should contact:

Nicola Garvey
Head of Communications and Engagement
New Zealand at Expo 2020
+64 (0) 21 195 2729


Background information on Expo 2020 Dubai

  • 190 countries will participate in Expo 2020 Dubai from October 2020 to April 2021.
  • The theme is Connecting Minds, Creating the Future, with sub-themes mobility, opportunity and sustainability.
  • Expo 2020 is the first World Expo to be held in the Middle East, Africa or South Asia region.
  • 25 million visitors are expected at Expo 2020, with about 70% coming from outside the United Arab Emirates.


New Zealand at Expo 2020

  • New Zealand’s pavilion for Expo 2020 is designed by Jasmax architects, with Mott MacDonald (engineering) and Special Group (creative storytelling).
  • New Zealand’s theme for Expo 2020 is Care for People and Place, based on the concept of kaitiakitanga – the deep kinship between humans and the natural world.
  • The pavilion is around 2,000 square metres and features an exhibition space, restaurant, design store and hosting facilities.


New Member Profile – Carrfields

Ashburton-based agribusiness Carrfields, which opened an office in Dubai late last year, has joined the NZ Middle East Business Council as a result of identifying the Middle East as a region holding extremely high potential for New Zealand food producers looking for new export markets.

Graeme Wilkins, Chief Executive of Carrfields Middle East, says Dubai is well-established as a key global trading hub for agricultural products, enabling entry into affluent markets where consumers are keen to access food from trustworthy sources. However, this has been under-utilised by New Zealand producers to date, he says. “Several UK and American food brands are already well-established in the Middle East and New Zealand is on a very strong footing to compete, because of our great reputation for producing quality food,” Mr Wilkins says.

While New Zealand’s reputation for quality is a key advantage, global consumers also believe New Zealand products to be trustworthy, safe and high quality, which is an even bigger requirement emerging from the global food industry, he says.

“Where I see the real opportunity for New Zealand businesses in this region is food. So we’re linking with New Zealand producers to market and sell their produce in the Middle East, although we are also dealing in related areas such as wool products, as well as continuing with the forage business.  Carrfields is particularly looking to work with Kiwi producers who are looking to expand their export markets into the Middle East, but are finding it difficult to break in to the market,” said Mr Wilkins.

“For example, many producers who already export to China have identified the Middle East as a new market with very high potential, but are facing barriers to entry because of a lack of marketing and trade contacts based in the area.   We’ve established our office deliberately to provide a marketing and trading hub to facilitate sales, and a point of contact for New Zealand producers to access the UAE with a team of well-connected experts focused on bringing New Zealand produce to the Middle East,” he said.

“We’d now really like to hear from innovative Kiwi producers and suppliers who are wanting to get their products out to the world. We are keen to partner with more New Zealand brands to facilitate their Middle East distribution and showcase their products on a global stage, so we invite them to get in touch with us.”

If you’re interested in talking to Carrfields about trading in the Middle East, please email


Special Benefits for NZMEBC Members

Members are reminded that special flight concessions are available to members from Emirates, the Council’s major sponsor, for all NZMEBC members.

These rates may be accessed by contacting Simon Urbahn of Business World Travel, contact details for Simon are:

Phone: 09 529 3700