In this issue:

  • New Zealand to participate in Expo 2020 in Dubai.
  • Reminder: Invitation to meet Hon Nathan Guy, Minister of Primary Industries, 24 May, Wellington.
  • Zespri’s new Dubai office sees potential for Ramadan kiwifruit sales.

  • Job Opportunity: NZTE Regional Marketing and Communications Manager, Dubai.
  • Venue available in Dubai for NZMEBC members.
  • Special Benefits from Emirates for NZMEBC Members.


New Zealand to participate in Expo 2020 in Dubai

The Chairman of the NZ Middle East Business Council, Stewart Germann, has welcomed the announcement by Government of a $53.3 million commitment to construct a New Zealand Pavilion for Dubai 2020 which will take place from October 2020 to April 2021.

“The growing strength and value of the trading relationship between New Zealand and the Gulf States is evidence of the need for this opportunity to be made available to New Zealand companies seeking to take our products to the world,” Mr Germann said.

“Our food products in particular are highly valued in the Middle East, and the news that New Zealand has been invited to participate in the Sustainability Precinct of the Expo is ideal positioning for the significant number of New Zealand brands which sell into the Gulf region,” Mr Germann said.

“We are confident that many members of the New Zealand Middle East Business Council will be interested and enthusiastic about participating in the Expo and we are very pleased that the Government has recognised the key role it plays in making a New Zealand Pavilion available to promote the quality goods and services we produce.

“Over recent years New Zealand has built a close and rewarding reciprocal relationship with the Gulf region and the fact that New Zealand is amongst the first 20 countries in the world to formally confirm it’s participation will be welcomed by the many governments, organisations and companies in the Gulf with whom New Zealand does business,” Mr Germann said.

The official announcement for New Zealand’s participation at Dubai 2020 can be found here.

For further information please contact Michelle Boag, Executive Adviser, NZ Middle East Business Council, 021-940884.



NZMEBC pays tribute to retiring Minister

The retirement of Hon Murray McCully as Minister of Foreign Affairs is an appropriate time to pay tribute to the work done by Minister McCully in the Middle East, NZMEBC Chairman Stewart Germann has said.

“During Mr McCully’s time as Foreign Minister, relationships with the Gulf nations in particular have become much closer, resulting in significant growth in New Zealand’s trade and prospects within the region,” Mr Germann said.

“Business members of the Council have benefitted significantly from the leadership and support received from Mr McCully and his MFAT officials, who have been strong advocates for New Zealand interests in the Gulf.

“We appreciate the advances that have been made during the past eight and a half years, and congratulate Minister Brownlee on his accession to Foreign Minister. We look forward to enjoying a similarly rewarding relationship with Mr Brownlee and wish him well for his new role,” Mr Germann said.



Reminder: Invitation to meet Hon Nathan Guy, Minister of Primary Industries, 24 May, Wellington

All members of the NZ-Middle East Business Council are invited to meet Hon Nathan Guy, New Zealand Minister of Primary Industries, on Wednesday 24 May, at 7.15 AM. The event will take place at Level 2, Grant Thornton House, 215 Lambton Quay, Wellington.

Mr Guy has recently made his third trip in 12 months to Iran and last month attended the world’s largest food tradeshow, Gulfood, in Dubai.

The meeting will be an opportunity for all members to gain the Minister’s views on the progress New Zealand is making in trading relationships with the region.

The meeting will be a breakfast open to all members, and members may bring a guest on request.

The event is being hosted by NZMEBC member Maven Consulting on:

Wednesday 24 May
7.15 for 7.30 am
Level 2, Grant Thornton House
215 Lambton Quay

To register for the event, RSVP to



Zespri’s new Dubai office sees potential for Ramadan kiwifruit sales

A Māori cultural delegation has inaugurated kiwifruit exporter Zespri’s new office in Dubai, which will oversee the firm’s expansion in the Middle East and other developing markets.

Lain Jager, the New Zealand company’s chief executive, said he had his sights on substantial growth in the region, alongside India and Africa.

Zespri expects sales in these markets to increase by more than 50% over the next five years to more than 4m trays of New Zealand fruit, and over 2m trays of kiwifruit grown in the Northern Hemisphere.

This is a fraction of the 131.6m trays the company sold globally last year, but it sees the expected growth coming from a concerted marketing campaign in a region with a fast-growing population and little of its own fruit cultivation.

Zespri’s long-term plan is also to increase global kiwifruit consumption across the world to beyond a “fraction of a per cent” of the overall fruit market, and “build new markets like the Middle East, India and the United States”.




Job Opportunity: NZTE Regional Marketing and Communications Manager, Dubai

New Zealand Trade and Enterprise is looking for a seasoned marketing and communications professional to join the team in Dubai.

Reporting to the Regional Director, IMEA you will play a key role in the IMEA Leadership team and will have responsibility for two direct reports.

You’ll have the chance to create and implement digital and social media marketing campaigns, as well as orchestrate large-scale Ministerial and customer events.




Venue available in Dubai for NZMEBC members

One of our NZMEBC members resident in Dubai has a spacious room in their Dubai- villa that is available to NZ business people coming and going from Dubai.

The venue is located five minutes either side of the World Trade Centre and Dubai Mall, and includes wifi, a private ensuite, swimming pool and gym for $750/week, all included.

If you are interested, contact Michelle Boag who will put you in touch with them directly.



Special Benefits from Emirates for NZMEBC Members

Members are reminded that special flight concessions are available to members from Emirates, the Council’s major sponsor, for all NZMEBC members.

These rates may be accessed by contacting Annette Glass of Business World Travel, contact details for Annette are:

Phone: 09 529 3700