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All members of the NZ-Middle East Business Council are invited to hear the latest market insights from our Trade Commissioner to Africa, Haylon Smith and Business Development Manager, M’hamed Bahhar on the ever-evolving African landscape, key industry developments and what it takes to be successful in the market.

This special opportunity will be held on Tuesday 10 April, at 10.00 am, in the Annex Room, NZTE, Level 5, 139 Quay St, Auckland.

This event is free for NZMEBC members.

 

What comes to mind when you think of Africa?

Perhaps corruption, political volatility and personal safety challenges. Yet Africa holds some of the fastest growing economies (three of the top five globally in 2017), with a significant population base moving increasingly closer to the middle class.

Africa is already a major destination of food ingredients from New Zealand and despite the growth we will see in this sector, the likelihood is our future lies elsewhere – such as the ICT and agribusiness industries, as many African nations embrace connectivity, innovation and foreign investment.

NZTE’s know-how and know-who can support your company to better understand the realities of doing business across the 54 markets in Africa.