Photo of Andrew Short, NZMEBC Chair

Ph: +64 27 2826909

About Andrew:Andrew is currently the Chief Operating Officer for Green Gorilla, a Waste Minimisation and Diversion Company based in Auckland. He has been a member of the NZMEBC since 2015 when he returned from a lengthy period overseas living and working in the Middle East.
Andrew is in his second term as the Chair of the NZMEBC. He has strong ties with the New Zealand Business Council (NZBC) recently established in Dubai and was heavily involved in establishing stronger ties with the Saudi Arabian joint business council when he joined in 2015-16. He is an active supporter of Dubai 2020 and has close relationships with NZTE, MFaT and other business councils in the region.
He is a leadership and management expert as well as an educational specialist with over 30 years of experience in change management, infrastructure development, manufacturing, construction, educational leadership and management, organisational improvement, policy development and delivery, system transformation in both the public and private sectors.
Andrew returned to New Zealand in 2015 where his roles until recently had him regularly traveling to the Middle East supporting business expansion and global sales working closely with a variety of investors, companies, institutions across both public and private sectors.
Andrew had previously lived in the Middle East for over 12 years and as a result brings a wealth of expertise and understanding of the region. Whilst there he held several senior educational and commercial positions with both New Zealand and foreign owned entities. Andrew resided in Doha, Qatar, Abu Dhabi, Dubai in the United Arab Emirates, and Riyadh, Saudi Arabia. He has held a Regional Director role with responsibility for growth across 28 counties throughout the GCC and wider MENA region including India.
This experience has seen Andrew lead the council through a number of changes recently in how we are supporting members to conduct business in the region. His networks are extensive and his knowledge of how to conduct business there has been very beneficial to all members.



Photo of Chris Paykel, Vice Chair

Ph: +64 21 751 042

About Chris: Chris has led the commercial sales team for Emirates as Sales Manager New Zealand for the past eight years, travelling to Dubai regularly for work and is well connected in the region. He has been part of the executive of the NZMEBC for eight years as Treasurer, recently taking up the role of Vice Chair.
Chris looks forward to driving member engagement and delivering value through a number of projects that have been targeted during a recent strategy session including digital engagement and regular connectivity through seminars/workshops discussing current changes in the region and the opportunity that this provides for New Zealand companies.
Chris can assist members with general enquires regarding both the council and is able to provide guidance with queries in all areas of supply chain.
Chris is a trustee on the Joyce Fisher Charitable Trust and is a member of the New Zealand Institute of Directors.



Ph: +64 22 301 9870

About Simon: Simon is a partner at Hesketh Henry, a commercial law firm in New Zealand.
He is currently the Treasurer of the NZMEBC.
Simon is a Trade and Transport lawyer. He was previously a partner in the Dubai office of international law firm HFW, where he headed its regional shipping and commodities practice.
Simon spent 10 years in the UAE and prior to that, 6 years in the UK.
He has extensive experience in relation to the international sale and supply of goods, including drafting commercial contracts, advising on carriage of goods, trade finance and sanctions issues, and advising on disputes between international companies and the recovery of debts.



Ph: +64 21 638 445

About Ed: Ed is a partner at Hudson Gavin Martin, a boutique commercial and corporate law firm specialising in technology, media and intellectual property law.
Ed is currently the Secretary of the NZMEBC and is involved in various digital transformation projects for NZMEBC, organising seminars and workshops for members, and other member engagements.
Ed has significant experience in New Zealand and the Middle East in technology procurement, outsourcing, IP commercialisation and general commercial and corporate matters. Prior to joining Hudson Gavin Martin, Ed worked for four years at Clyde & Co, one of the leading international law firms in Dubai. While in Dubai, he worked with many clients in the Middle East including the Government of Dubai, Emirates, The Jumeirah Group, Dubai Healthcare City, The National Bank of Abu Dhabi and Al Nisr Publishing.
Ed can help members with their general enquiries relating to how business is done in the Middle East, establishing businesses in the region (including how free zones work), and entering into commercial arrangements with entities in the region (including distribution arrangements).



Photo of Andrew Perrier

Ph: On Request
Email: On Request

About Andrew: Based fulltime in the Middle East since 2012, Andrew was initially based at Almusbah HQ in Jeddah before relocating to Dubai. Andrew is responsible for spearheading the major business development ventures for the family owned Almusbah Group’s diverse business interests both regionally and globally.
Prior to joining Almusbah Trading Group, Andrew was Global Sales & Marketing Director for NZ tech start up MeterEye, which became a ASX listed company through Australian rich lister Chris Morris (founder of Computershare) and Andrew established a UAE based sales and support function and relationships across the Gulf in government and private sector.
Before MeterEye, as General Manager for Trans Tasman based business print specialist, Premier Business Print, Andrew gained a Middle East market development grant from NZTE and successfully won contracts in the UAE.
Andrew has also held mid management roles for NZ Post subsidiary Datam, Canon and Philips in New Zealand as well as Managing Director India and Asia Pacific for IMR; a leading Colorado based software company.
Andrew has a strong passion for business development and seeing New Zealand companies succeed in the Middle East and was the founding Chairman of the New Zealand Business Council (NZBC) in Dubai.
Andrew holds an MBA from Massey University.



Photo of Brad Wheeler

Ph: On Request
Email: On Request

About Brad: Brad is a Partner in EY’s Transaction Tax team, based in the Auckland office, and has been advising on tax for over 20 years, specialising in M&A tax in the private equity, financial services and capital markets for the past 17 years.
He previously worked in the London Transaction Tax Team for 6 years, the New Zealand Exchange Limited implementing M&A activity and, prior to that, another Big 4 firm.
Brad has led the execution of inbound and outbound M&A transactions, cross-border reorganisations, structuring, and tax due diligence across the globe.
While working in London, Brad led a number of transactions for major financial institutions looking to expand in the Middle East, including undertaking due diligence in the UAE, Saudi Arabia and Egypt, and has significant experience of the local tax and religious levy systems, as well as experience in structuring for tax exempt sovereign wealth funds’ outbound investments.



Photo of Justine Arrow

Ph: On Request
Email: On Request

About Justine: Justine is the Trade Strategy Manager at Fonterra Co-Operative Group where she has responsibility for driving Fonterra’s engagement and advocacy on strategic global trade issues.
A former New Zealand diplomat, Justine has held a range of trade policy roles in the New Zealand Ministry of Foreign Affairs and Trade. She was most recently posted to Washington DC where she was responsible for advocacy in relation to a range of bilateral and multilateral trade issues. Justine has also previously served in the New Zealand High Commission in London and as a trade advisor to the then-Minister of Trade, Hon Tim Groser.
A graduate of the University of Auckland in Arts and Law, Justine has been admitted as a Barrister and Solicitor to the High Court of New Zealand, and has completed studies in international law at the University of Copenhagen in Denmark and Georgetown University in Washington DC.
Justine can help members with general enquiries relating to trade policy/regulatory issues and international government relations in the Middle East, particularly in the food and beverage sector.



Photo of Tanya Foster

Ph: On Request
Email: On Request

About Tanya: Tanya is Head of International Sales for Tegel Foods Ltd, responsible for Middle East And Asia. Tanya was invited to join the NZMEBC to offer assistance to members in the Food & Beverage sector.
Tanya can offer advice and guidance to individuals and companies looking to enter this sector in the Middle East.
Tanya’s experience is based on Tegel Foods establishment of a sustainable retail and food service business in the UAE, and recently driving expansion into other countries in the Middle East.



Photo of Tara Pradhan

Ph: On Request
Email: On Request

About Tara: Tara is the Director Government and International Relations and CEO Middle East at Greenstone TV. With a background in the public and NFP sectors, her experience includes roles in economic development, international relations, creative industries and major events. Tara is a strategy, partnerships, business development and stakeholder relations leader. She is a trustee of Te Taumata Toi-a-iwi and a member of the Be.Lab Fab 50.
As an Executive Committee member of the NZMEBC, Tara is involved in communications and marketing, and organising events and forums for members.
Greenstone is a leading, independent NZ production company making popular television documentary, drama and entertainment series. They have specialist experience working with government agencies, on series such as Border Patrol and Motorway Patrol, and delivering valuable messages in engaging formats. Greenstone actively explores story worlds in other markets and have a UAE base, with a team in Dubai. Tara leads Greenstone’s development of screen sector projects in the Middle East, collaborating with a range of agencies and stakeholders to create local content that will reach global audiences.
Tara can help members with general enquiries about doing business in the Middle East, assist businesses to tell their brand story, and share experience as an SME going into a new market.



Photo of Darrin Brinsden

Ph: On Request
Email: On Request

About Darrin: Darrin is a senior member of the IS team at the Warehouse Group and is completing an MBA at the University of Otago.
Darrin is a former senior adviser to the United Nations Relief and Works Agency in Jordan where he was responsible for guiding the #dignityispriceless global campaign in both digital and donor engagement. He also headed the creation of the strategic project management office for the agency. Darrin has consulting experience across New Zealand and Australia in digital strategy development, assurance and change delivery.
An alumnus and fellow of the Leadership New Zealand programme, Darrin has mentored young leaders entering the workforce and founding start-ups through their SkillsBank community engagement offering.