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Andrew Perrier

Committee Member

Andrew Perrier

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Based full-time in the Middle East since 2012, Andrew was initially based at Al Musbah Group HQ in Jeddah before relocating to Dubai. Andrew is responsible for spearheading the major business development ventures for the family-owned Al Musbah Group's diverse business interests both regionally and globally.

Prior to joining Al Musbah Group, Andrew was Global Sales & Marketing Director for NZ tech start-up MeterEye, which became an ASX listed company through Australian rich lister Chris Morris (founder of Computershare) and Andrew established a UAE based sales and support function and relationships across the Gulf in government and private sector.

Before MeterEye, as General Manager for trans-Tasman based business print specialist Premier Business Print, Andrew gained a Middle East market development grant from NZTE and successfully won contracts in the UAE.

Andrew has also held mid-management roles for NZ Post subsidiary Datam, Canon and Philips in New Zealand as well as Managing Director India and Asia Pacific for IMR; a leading Colorado-based software company.

Andrew has a strong passion for business development and seeing New Zealand companies succeed in the Middle East and was the founding Chairman of the New Zealand Business Council (NZBC) in Dubai.
Andrew holds an MBA from Massey University.

Areas of Focus

Andrew can provide NZMEBC members with advice on the following:

In-Market Advice

Market Entry Support


Looking to expand your business into the Middle East?

We'll take you there.

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